Effective February 6, 2026Rippl.shop

Terms of Usage

1Definitions and Interpretation

1.1 Definitions

In these Terms of Use, unless the context otherwise requires:

• “Platform” means the Rippl.shop technology platform accessible via web application, mobile application, or desktop application, including all associated software, features, content, and services.
• “User” means any person or entity accessing or using the Platform in any capacity, including Brands, Creators, and Shoppers.
• “Brand” means a business entity or individual registered on the Platform for the purpose of listing products for sale and engaging Creators for promotional activities.
• “Creator” means an individual or entity registered on the Platform for the purpose of creating, uploading, and publishing video content that features and promotes products listed by Brands.
• “Shopper” means an individual registered on the Platform for the purpose of viewing content, discovering products, and making purchases.
• “Content” means all text, images, video, audio, data, trademarks, logos, and other materials uploaded, posted, or transmitted by Users on the Platform.
• “Product” means any good, merchandise, or item listed for sale on the Platform by a Brand.
• “Order” means a purchase transaction initiated by a Shopper through the Platform for one or more Products.
• “Domestic Order” means an Order where the shipping address is located within the territory of India.
• “International Order” means an Order where the shipping address is located outside the territory of India.
• “Third Party Services” means external platforms and services that may be integrated with the Platform, including but not limited to Facebook, Instagram, Google Ads, LinkedIn, and Shopify.
• “AI Systems” means artificial intelligence and machine learning technologies deployed on the Platform for recommendation, matching, and assistance functions.
• “We”, “Us”, “Our” means the operator of Rippl.shop and the Platform.
• “You”, “Your” means the User accepting these Terms of Use.

1.2 Interpretation

In these Terms of Use:

• Headings are for convenience only and do not affect interpretation.
• References to statutory provisions include amendments and re-enactments thereof.
• Words denoting the singular include the plural and vice versa.
• References to “include” or “including” are not limiting.

2Acceptance of Terms

2.1 Binding Agreement

By accessing, browsing, or using the Platform, You agree to be bound by these Terms of Use, our Privacy Policy, and all applicable laws and regulations. If You do not agree to these terms, You must immediately cease using the Platform.

2.2 Amendments

We reserve the right to modify these Terms of Use at any time. Changes will be effective immediately upon posting on the Platform. Your continued use of the Platform after such posting constitutes acceptance of the modified terms. We will provide notice of material changes through the Platform or via the email address associated with Your account.

2.3 Eligibility

You must be at least 18 years of age or the age of majority in Your jurisdiction to use the Platform. By using the Platform, You represent and warrant that You meet this requirement. If You are using the Platform on behalf of an organization, You represent and warrant that You have authority to bind that organization to these Terms of Use.

2.4 Additional Terms

Certain features or services on the Platform may be subject to additional terms and conditions, which will be presented to You at the time of access. Such additional terms are incorporated into these Terms of Use by reference.

3Platform Scope and Role

3.1 Technology Intermediary

Rippl.shop operates as a technology intermediary that facilitates connections between Brands, Creators, and Shoppers. The Platform provides technology infrastructure, tools, and services to enable:

• Brands to list and showcase Products;
• Creators to produce and publish video Content featuring Products;
• Shoppers to discover Products through Content and complete purchases; and
• Transaction processing, order management, and payment facilitation.

3.2 Not a Party to Transactions

Except as expressly stated in Section 8 regarding International Orders, We are not a seller, supplier, manufacturer, or distributor of Products. We do not take title to Products. Contracts for the sale of Products are formed directly between Brands and Shoppers. We are not a party to such contracts and bear no liability for their performance or breach.

3.3 No Agency Relationship

Nothing in these Terms of Use creates a partnership, joint venture, agency, franchise, employment, or fiduciary relationship between Us and any User. Users are independent contractors. No User has authority to bind Us or make representations on Our behalf.

3.4 Content Hosting

We host User-generated Content but do not create, edit, or control such Content. We exercise editorial control only to the extent required for content moderation as described in Section 15. Users are solely responsible for all Content they upload or publish.

3.5 Service Modifications

We reserve the right to modify, suspend, or discontinue any aspect of the Platform at any time without prior notice or liability. This includes adding or removing features, changing fee structures, or terminating access for any User category.

4User Accounts and Registration

4.1 Account Creation

To access certain features of the Platform, You must create an account and select Your User role (Brand, Creator, or Shopper). You agree to provide accurate, current, and complete information during registration and to update such information as necessary to maintain its accuracy.

4.2 Account Security

You are responsible for maintaining the confidentiality of Your account credentials. You agree to:

• Not share Your password with any third party;
• Notify Us immediately of any unauthorized use of Your account; and
• Accept responsibility for all activities occurring under Your account.

4.3 Account Verification

We may require Users to verify their identity or business credentials. Brands may be required to provide business registration documents, tax identification numbers, and banking information. Creators may be required to provide identity verification documents. Failure to provide requested verification may result in account restrictions or termination.

4.4 One Account Per User

Each individual or entity may maintain only one account per User category. Creating multiple accounts or using accounts registered to others without authorization is prohibited and may result in immediate termination of all associated accounts.

4.5 Account Termination by User

You may terminate Your account at any time through the account settings interface. Upon termination, You remain liable for all obligations incurred prior to termination, including outstanding payments, unfulfilled orders, and content licensing obligations.

5Brand Responsibilities

5.1 Product Listings

Brands are responsible for:

• Creating accurate and complete Product listings, including descriptions, pricing, images, specifications, and availability status;
• Ensuring all Product information complies with applicable consumer protection laws and advertising standards;
• Maintaining current inventory levels and promptly updating Product availability;
• Not listing counterfeit, illegal, prohibited, or restricted Products; and
• Holding all necessary rights, licenses, and authorizations to sell listed Products.

5.2 Order Fulfillment for Domestic Orders

For Domestic Orders, Brands are solely responsible for:

• Packaging Products in accordance with industry standards;
• Arranging and paying for shipping to the Shopper’s address;
• Providing accurate tracking information to Shoppers through the Platform;
• Ensuring timely delivery in accordance with estimated delivery timeframes; and
• Handling all shipping-related issues, delays, and damages.

5.3 Order Fulfillment for International Orders

For International Orders, Brands are responsible for:

• Delivering Products to Our designated logistics partner or warehouse location within India;
• Ensuring Products meet international shipping and export requirements;
• Providing accurate Product dimensions, weight, and customs classification information; and
• Cooperating with Our logistics partners for customs documentation and export procedures.

We assume responsibility for international shipping logistics, customs clearance, and delivery to the Shopper’s international address as described in Section 8.

5.4 Creator Engagement

When engaging Creators to promote Products, Brands must:

• Provide clear and accurate Product information and promotional guidelines;
• Communicate compensation terms, commission rates, or any other consideration clearly and in advance;
• Not request Creators to make false, misleading, or unsubstantiated claims about Products;
• Ensure all sponsored or paid promotional arrangements are clearly disclosed to Creators; and
• Comply with all advertising and influencer marketing regulations applicable in their jurisdiction.

5.5 Regulatory Compliance

Brands must ensure all Products and promotional activities comply with applicable laws, including consumer protection laws, product safety standards, labeling requirements, and advertising regulations. Brands bear full liability for regulatory violations arising from Product listings or promotional activities.

5.6 Product Warranties

Brands are solely responsible for all Product warranties, guarantees, and after-sales service. We do not provide or endorse any warranties for Products sold through the Platform.

6Creator Responsibilities

6.1 Content Creation Standards

Creators must:

• Create original video Content or hold all necessary rights and licenses for Content uploaded to the Platform;
• Ensure Content is truthful, accurate, and not misleading;
• Not make false, exaggerated, or unsubstantiated claims about Products;
• Accurately tag Products featured in Content using the Platform’s tagging functionality;
• Comply with all video quality, format, and technical specifications published on the Platform; and
• Not upload Content containing prohibited material as defined in Section 15.

6.2 Product Tagging Requirements

When tagging Products in video Content, Creators must:

• Tag only Products that are actually featured or demonstrated in the Content;
• Tag Products accurately without misrepresenting their features, benefits, or association with the Content;
• Not tag Products belonging to Brands that have not authorized such tagging; and
• Remove or update Product tags if requested by the Brand or if the Product is no longer available.

6.3 Disclosure Requirements for Sponsored Content

If a Creator receives any form of compensation, free products, or other consideration from a Brand in exchange for featuring or promoting Products, the Creator must:

• Clearly and conspicuously disclose the commercial relationship at the beginning of the Content;
• Use clear and unambiguous language such as “Sponsored,” “Paid Partnership,” “Ad,” or “Gifted”;
• Place disclosures where they are immediately visible and not require viewer action to discover;
• Not use vague terms such as “Collab,” “Thanks to,” or hashtags like #ambassador that do not clearly indicate a commercial relationship; and
• Comply with all applicable advertising disclosure requirements, including regulations established by the Advertising Standards Council of India (ASCI), the Federal Trade Commission (FTC) in the United States, and equivalent authorities in other jurisdictions.

6.4 Advertising Platform Compliance

If Content is distributed through or synchronized with Third Party Services such as Facebook, Instagram, Google Ads, or LinkedIn, Creators must ensure Content complies with the advertising policies of those platforms, including but not limited to:

• Meta Advertising Policies (applicable to Facebook and Instagram);
• Google Ads Policies;
• LinkedIn Advertising Policies; and
• Any platform-specific content guidelines or community standards.

Creators acknowledge that violation of Third Party Service policies may result in Content removal, account suspension on such platforms, or termination of account on the Platform.

6.5 Intellectual Property Compliance

Creators must not upload Content that infringes intellectual property rights of third parties, including copyrights, trademarks, patents, or trade secrets. Creators must obtain all necessary licenses, permissions, and clearances for music, images, footage, trademarks, and other third-party materials incorporated into Content.

6.6 Content Performance and Authenticity

Creators must not:

• Artificially inflate views, likes, comments, or engagement metrics through bots, clickfarms, or fraudulent means;
• Purchase followers, subscribers, or engagement; or
• Engage in any activity that manipulates Platform algorithms or artificially boosts Content visibility.

7Shopper Responsibilities

7.1 Account Usage

Shoppers must:

• Provide accurate shipping and contact information for all Orders;
• Use the Platform only for lawful purposes and personal use;
• Not place Orders with fraudulent intent or using stolen payment methods;
• Not engage in resale or commercial use of Products purchased through the Platform without Brand authorization; and
• Review Product descriptions, pricing, and terms before completing purchase transactions.

7.2 Purchase Acknowledgment

By placing an Order, Shoppers acknowledge and agree that:

• The contract for sale is formed directly with the Brand, not with Us;
• Product descriptions, images, and specifications are provided by Brands and may not be verified by Us;
• Prices are set by Brands and may change without notice until the Order is confirmed;
• Product availability is subject to confirmation by the Brand; and
• Delivery timeframes are estimates and not guaranteed.

7.3 Import Duties and Taxes for International Orders

For International Orders, Shoppers acknowledge that they may be required to pay customs duties, import taxes, or other government-imposed fees upon delivery. These charges are the sole responsibility of the Shopper and are not included in the Product price or international shipping fees charged by Us. Shoppers agree to pay all such charges when levied.

7.4 Content Interaction

Shoppers may view, like, comment on, and share Content published by Creators. Shoppers must not post comments or content that violate Section 15. Shoppers acknowledge that Content represents the views of the Creator and not necessarily Our views or endorsements.

8Order Processing and Fulfillment

8.1 Order Placement

When a Shopper places an Order through the Platform, the Order is transmitted to the Brand for confirmation. Order placement does not guarantee acceptance. Brands may decline Orders due to Product unavailability, pricing errors, or other reasons.

8.2 Order Confirmation

A contract for sale is formed between the Brand and Shopper only when the Brand confirms the Order. Order confirmation will be communicated through the Platform and via email. We facilitate this communication but are not a party to the resulting contract.

8.3 Domestic Order Fulfillment

For Domestic Orders:

• The Brand is responsible for packaging, shipping, and delivering Products to the Shopper;
• The Brand must provide tracking information through the Platform;
• We are not responsible for shipping delays, lost shipments, or damaged Products; and
• Shoppers must contact the Brand directly for shipping-related issues.

8.4 International Order Fulfillment

For International Orders:

• The Brand delivers Products to Our designated logistics partner or warehouse within India;
• We engage third-party logistics partners to handle international shipping, customs clearance, and delivery to the Shopper’s international address;
• We charge separate shipping and logistics fees to Shoppers for international fulfillment services;
• International shipping fees are calculated based on destination country, package weight, dimensions, and selected shipping method;
• Delivery timeframes for International Orders are estimates and may be affected by customs processing, regulatory inspections, or force majeure events;
• We provide tracking information for International Orders to the extent available from logistics partners; and
• Shoppers acknowledge that customs authorities may inspect or delay shipments and that such delays are beyond Our control.

8.5 Customs and Import Restrictions

For International Orders, Brands must provide accurate customs classification and export documentation. Products must comply with export regulations of India and import regulations of the destination country. If Products are prohibited, restricted, or require special licenses in the destination country, the Order may be canceled or returned. Shoppers are responsible for understanding import restrictions in their country and providing accurate customs information when requested.

8.6 Order Cancellation

Shoppers may cancel Orders prior to Brand confirmation through the Platform interface. Once an Order is confirmed by the Brand, cancellation is subject to the Brand’s cancellation policy. We are not responsible for cancellation disputes between Brands and Shoppers.

8.7 Order Modification

Requests to modify confirmed Orders, including changes to shipping address, Product specifications, or quantity, must be communicated directly to the Brand. We do not guarantee that modification requests will be accommodated.

9Payments and Commissions

9.1 Payment Processing

All payments for Orders are processed through the Platform using third-party payment processors. By placing an Order, Shoppers authorize Us to charge the payment method provided for the total amount including Product price, applicable taxes, shipping fees, and any other charges.

9.2 Payment Methods

We accept payment methods as displayed on the Platform at checkout, which may include credit cards, debit cards, digital wallets, and other electronic payment methods. We reserve the right to add, remove, or restrict payment methods at any time.

9.3 Payment Authorization

By providing payment information, Users represent and warrant that they are authorized to use the payment method and authorize Us to charge all amounts due. Shoppers agree to promptly update payment information if it changes or expires.

9.4 Platform Fees and Commissions

We charge Brands a commission or platform fee on each completed transaction. Commission rates and fee structures are communicated to Brands separately and may vary based on Product category, transaction volume, or other factors. Commission amounts are deducted from the Product price before remitting proceeds to Brands.

9.5 Creator Compensation

Creators may earn commissions or compensation when Shoppers purchase Products through Content created by the Creator. Commission structures and rates are determined by agreements between Brands and Creators or by Our platform commission program if applicable. Creators are responsible for tracking earnings through the Platform dashboard.

9.6 Settlement and Payouts

We remit payments to Brands and Creators according to the following terms:

• Payments are processed on a periodic basis as specified in separate payout terms or account settings;
• Payouts may be withheld pending Order fulfillment, return period expiration, or dispute resolution;
• Minimum payout thresholds may apply;
• Users must provide valid banking information and tax documentation for payouts;
• We reserve the right to delay, suspend, or cancel payouts if fraudulent activity is suspected or if accounts are under investigation; and
• Payout timing is subject to processing times of banking institutions and payment processors.

9.7 International Shipping Fees

For International Orders, Shoppers are charged shipping and logistics fees separate from the Product price. These fees cover:

• International courier and freight costs;
• Export and customs processing services;
• Packaging materials and handling; and
• Insurance coverage for shipment value, if any.

International shipping fees are calculated and displayed at checkout based on destination, package specifications, and shipping method selected. These fees are separate from and in addition to any customs duties or import taxes imposed by the destination country.

9.8 Taxes

Prices displayed on the Platform may or may not include applicable taxes such as Goods and Services Tax (GST), Value Added Tax (VAT), or sales tax, depending on User location and applicable law. Where taxes are not included in displayed prices, they will be added at checkout. Brands are responsible for collecting, reporting, and remitting all applicable taxes on sales. We may collect and remit taxes on behalf of Brands where required by law.

9.9 Currency

All prices and fees are displayed in Indian Rupees (INR) or other currencies as supported by the Platform. Currency conversion rates, if applicable, are determined by Our payment processors and may include conversion fees.

9.10 Pricing Errors

While We make reasonable efforts to ensure pricing accuracy, errors may occur. If a Product is listed at an incorrect price due to typographical error, system malfunction, or other mistake, We reserve the right to cancel the Order and refund any amounts paid. Brands have the right to refuse Orders placed at clearly erroneous prices.

10Returns, Refunds, and Dispute Resolution

10.1 Return Policy

Each Brand establishes its own return and refund policy for Products sold. Return policies are displayed on Product listings where provided by Brands. Shoppers must review return policies before completing purchases. We do not mandate specific return policies but encourage Brands to adopt consumer-friendly practices.

10.2 Return Requests for Domestic Orders

For Domestic Orders, return requests must be initiated through the Platform and are subject to the Brand’s return policy. Shoppers must contact Brands directly regarding return authorization, return shipping arrangements, and refund processing. We facilitate communication but do not process returns or authorize refunds for Domestic Orders.

10.3 Return Requests for International Orders

For International Orders, return requests may be subject to additional restrictions due to international shipping costs and customs regulations. Shoppers must initiate return requests through the Platform. We will coordinate with the Brand and Our logistics partners to facilitate returns where applicable. Return shipping costs for International Orders are typically borne by the Shopper unless the return is due to Product defect or error on the part of the Brand or Our logistics operations.

10.4 Refund Processing

Approved refunds are processed through the Platform to the original payment method. Refund timing depends on:

• Verification of Product return and condition;
• Brand approval of refund request;
• Processing times of payment processors and financial institutions; and
• Applicable refund timelines under consumer protection law.

Refunds do not include original shipping costs unless the return is due to Product defect or Brand error. For International Orders, international shipping fees are generally non-refundable unless the return is due to Our fulfillment error.

10.5 Disputes Between Users

Disputes between Brands and Shoppers regarding Product quality, delivery, or refunds must be resolved directly between the parties. Disputes between Brands and Creators regarding compensation, Content usage, or promotional arrangements must be resolved directly between the parties. We are not obligated to mediate or resolve such disputes but may, at Our sole discretion, offer dispute resolution assistance through the Platform.

10.6 Dispute Resolution Mechanism

If a User initiates a dispute resolution request through the Platform:

• We may request information and documentation from all parties involved;
• We may impose temporary holds on payouts or transactions pending dispute resolution;
• We may issue non-binding recommendations or facilitate settlements; and
• We reserve the right to make final determinations regarding refunds or compensation only where We have contractual privity with the relevant parties.

10.7 Chargebacks

If a Shopper initiates a chargeback or payment dispute with their financial institution, We reserve the right to suspend the Shopper’s account and pursue recovery of amounts owed. Brands affected by chargebacks may have payout amounts adjusted accordingly. Users agree to cooperate in providing documentation and evidence to resolve chargeback disputes.

11Third Party Integrations

11.1 Available Integrations

The Platform supports integration with the following Third Party Services:

• Facebook (Meta) - for content synchronization, audience insights, and advertising;
• Instagram (Meta) - for content synchronization and creator discovery;
• Google Ads - for advertising campaign management and performance tracking;
• LinkedIn - for professional networking, content distribution, and B2B advertising; and
• Shopify - for product catalog synchronization and inventory management.

11.2 Authorization and Consent

When connecting Third Party Services to the Platform, Users authorize Us to:

• Access User accounts on Third Party Services using OAuth or other authentication protocols;
• Read, retrieve, and synchronize data including profile information, Content, product catalogs, advertising metrics, and audience insights;
• Post, publish, or distribute Content to Third Party Services on the User’s behalf;
• Manage advertising campaigns and budgets on Third Party Services; and
• Perform actions necessary for Platform functionality as described at the time of authorization.

Users may revoke integration permissions at any time through the Platform settings or through the Third Party Service directly. Revoking permissions may limit Platform functionality.

11.3 Data Access and Usage

Data retrieved from Third Party Services is used solely for:

• Providing Platform services and functionality;
• Synchronizing Content and product information;
• Analytics, recommendations, and performance reporting;
• Facilitating advertising and promotional activities; and
• Improving AI Systems and Platform features.

We do not sell or share Third Party Service data with unaffiliated third parties except as necessary to provide Platform services or as required by law. Our use of Third Party Service data is subject to Our Privacy Policy and the respective privacy policies of each Third Party Service.

11.4 User Responsibilities for Third Party Services

Users are solely responsible for:

• Maintaining valid accounts on Third Party Services;
• Complying with terms of service, policies, and guidelines of Third Party Services;
• Ensuring Content distributed through Third Party Services meets their content standards;
• Managing advertising spend, budgets, and billing on Third Party Services;
• Resolving disputes with Third Party Services; and
• Monitoring changes to Third Party Service APIs, features, or policies that may affect integration functionality.

11.5 Limitation of Liability for Third Party Services

We are not responsible for:

• Availability, performance, or functionality of Third Party Services;
• Changes to Third Party Service APIs, policies, or terms that affect integration functionality;
• Suspension, termination, or restriction of User accounts on Third Party Services;
• Content removal, takedowns, or policy violations on Third Party Services;
• Data breaches, privacy violations, or security incidents involving Third Party Services;
• Advertising costs or performance on Third Party Services; or
• Loss of data, content, or functionality due to Third Party Service issues.

Users acknowledge that integrations may be discontinued if Third Party Services change their terms, revoke access, or terminate partnerships.

11.6 No Endorsement

Integration with Third Party Services does not constitute endorsement of such services by Us. Users should review the terms, privacy policies, and practices of Third Party Services independently.

12Artificial Intelligence Systems

12.1 AI-Powered Features

The Platform uses AI Systems to provide the following features:

• Creator-to-Brand matching and recommendations based on Content style, audience demographics, and Product categories;
• Brand-to-Creator discovery and recommendations based on Brand requirements, budget, and promotional goals;
• Product recommendations to Shoppers based on viewing history, preferences, purchase behavior, and Content engagement;
• AI-powered chat assistance for Shoppers to discover Products, answer questions, and provide personalized shopping guidance; and
• Content categorization, tagging suggestions, and quality assessment.

12.2 Data Usage for AI Systems

AI Systems are trained and operated using data collected through the Platform, including:

• User profile information, preferences, and account activity;
• Content metadata, engagement metrics, and performance data;
• Product information, categories, pricing, and sales data;
• Shopper browsing behavior, search queries, and purchase history;
• Chat interactions with AI assistance features; and
• Aggregated and anonymized usage patterns across the Platform.

Data used for AI Systems is processed in accordance with Our Privacy Policy. We do not use personally identifiable information to train AI models that are shared across unaffiliated third-party platforms.

12.3 Limitations of AI Systems

Users acknowledge and agree that:

• AI recommendations are probabilistic and based on patterns identified in data, not guarantees of suitability or success;
• AI Systems may produce inaccurate, incomplete, or biased outputs due to limitations in training data or algorithmic design;
• AI chat assistance is for informational purposes only and does not constitute professional advice, endorsements, or guarantees regarding Products;
• AI-generated recommendations do not create contractual obligations or guarantees of performance, sales, or engagement;
• Users remain responsible for verifying AI-generated information and exercising independent judgment; and
• AI System performance may vary and is subject to ongoing refinement and updates.

12.4 No Outcome Guarantees

We do not guarantee that AI recommendations will result in:

• Successful partnerships between Brands and Creators;
• Sales conversions, revenue generation, or profitability;
• Content engagement, viewership, or virality;
• User satisfaction with recommended Products, Creators, or Brands; or
• Achievement of marketing, promotional, or business objectives.

Users should evaluate AI recommendations as suggestions and make independent business decisions.

12.5 User Feedback and Improvement

Users may provide feedback on AI recommendations, which may be used to improve AI System accuracy and performance. Feedback does not create liability or obligations on Our part to modify algorithms or implement specific changes.

12.6 Human Oversight

While AI Systems operate autonomously, We maintain human oversight of AI features and may intervene to correct errors, address biases, or modify system behavior. Users acknowledge that AI Systems are continuously evolving technologies subject to updates and improvements.

13Intellectual Property

13.1 Platform Ownership

The Platform, including its design, features, software, code, trademarks, logos, and all related intellectual property, is owned by Us or Our licensors. Users are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Platform in accordance with these Terms of Use. This license does not convey ownership rights or permit reproduction, modification, or distribution of Platform components.

13.2 User Content Ownership

Users retain ownership of all intellectual property rights in Content they create and upload to the Platform. Users represent and warrant that they own or have obtained all necessary rights, licenses, and permissions for Content uploaded, including rights to any third-party materials incorporated therein.

13.3 License Grant to Platform

By uploading Content to the Platform, Users grant Us a worldwide, royalty-free, non-exclusive, sublicensable, transferable license to:

• Host, store, reproduce, and display Content on the Platform;
• Distribute Content to other Users as necessary to provide Platform functionality;
• Synchronize and publish Content to Third Party Services where authorized by the User;
• Create derivative works for optimization, formatting, or technical compatibility purposes;
• Use Content for promotional purposes, including showcasing Platform features and capabilities; and
• Analyze Content using AI Systems for recommendations, categorization, and Platform improvement.

This license survives termination of the User’s account for Content that has been shared with or distributed to other Users.

13.4 Brand Trademarks and Product Information

Brands grant Us a license to use their trademarks, logos, and Product images for the purpose of operating the Platform, including display to Shoppers and Creators, synchronization with Third Party Services, and promotional materials. This license is limited to the duration of the Brand’s active use of the Platform.

13.5 Infringement Claims

If You believe that Content on the Platform infringes Your intellectual property rights, You may submit a notice of infringement containing:

• Identification of the copyrighted work or intellectual property claimed to be infringed;
• Identification of the infringing Content and its location on the Platform;
• Your contact information;
• A statement that You have a good faith belief that the use is unauthorized;
• A statement that the information provided is accurate and that You are authorized to act on behalf of the rights holder; and
• Your physical or electronic signature.

Notices should be submitted through the contact mechanisms provided on the Platform. We will review and respond to valid infringement notices in accordance with applicable law.

13.6 Repeat Infringer Policy

We may terminate accounts of Users who repeatedly infringe intellectual property rights of others. Determinations of repeat infringement will be made in Our sole discretion based on infringement notices received and other relevant information.

13.7 Restrictions on Platform Use

Users may not:

• Copy, modify, reverse engineer, decompile, or disassemble any portion of the Platform;
• Remove, obscure, or alter intellectual property notices or proprietary markings;
• Use automated tools or bots to scrape, harvest, or extract data from the Platform;
• Create derivative works based on the Platform; or
• Use the Platform to develop competing products or services.

14Data Protection and Privacy

14.1 Privacy Policy

Our collection, use, storage, and disclosure of personal data is governed by Our Privacy Policy, which is incorporated into these Terms of Use by reference. Users must review the Privacy Policy to understand how their data is processed.

14.2 Data Protection Compliance

We process personal data in accordance with applicable data protection laws, including:

• The Information Technology Act, 2000 and Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (India);
• The Digital Personal Data Protection Act, 2023 (India), upon its enforcement;
• The General Data Protection Regulation (GDPR) for Users in the European Economic Area;
• The California Consumer Privacy Act (CCPA) for Users in California; and
• Other applicable regional and international data protection regulations.

14.3 User Data Responsibilities

Users who collect, process, or access personal data of other Users through the Platform (such as Brands accessing Shopper information for order fulfillment) agree to:

• Comply with all applicable data protection laws;
• Use personal data only for purposes authorized by the Platform and applicable law;
• Implement appropriate security measures to protect personal data;
• Not share personal data with unauthorized third parties; and
• Promptly report data breaches or security incidents to Us and affected individuals as required by law.

14.4 Data Security

We implement commercially reasonable technical and organizational measures to protect User data against unauthorized access, loss, misuse, or alteration. However, no security system is impenetrable. Users acknowledge that data transmission over the internet carries inherent risks and We cannot guarantee absolute security.

14.5 Data Retention

We retain User data for as long as necessary to provide Platform services, comply with legal obligations, resolve disputes, and enforce agreements. Upon account termination, We may retain certain data as required by law or for legitimate business purposes such as fraud prevention and financial record-keeping.

14.6 Cross-Border Data Transfers

User data may be transferred to, stored in, and processed in jurisdictions outside the User’s country of residence, including jurisdictions that may not provide equivalent data protection standards. By using the Platform, Users consent to such cross-border transfers. We implement appropriate safeguards for international data transfers as required by applicable law.

14.7 User Rights

Depending on jurisdiction, Users may have rights regarding their personal data, including rights to access, rectification, erasure, data portability, and objection to processing. Users may exercise these rights by contacting Us through the mechanisms provided on the Platform. We will respond to such requests in accordance with applicable law.

15Content Moderation and Prohibited Conduct

15.1 Prohibited Content

Users may not upload, post, or transmit Content that:

• Infringes intellectual property rights of third parties;
• Contains illegal materials or promotes illegal activities;
• Contains hate speech, discriminatory content, or incites violence against individuals or groups based on race, ethnicity, religion, gender, sexual orientation, disability, or other protected characteristics;
• Contains sexually explicit material, pornography, or content exploiting minors;
• Promotes violence, terrorism, dangerous activities, or self-harm;
• Contains false, misleading, or deceptive information, including misinformation regarding health, safety, or civic processes;
• Violates privacy rights by disclosing personal information of others without authorization;
• Contains malware, viruses, or other harmful code;
• Constitutes spam, unsolicited advertising, or promotional content unrelated to Products;
• Impersonates another person, entity, or falsely represents affiliation with any person or organization; or
• Violates any applicable law or regulation.

15.2 Prohibited Conduct

Users may not:

• Engage in fraudulent transactions or use stolen payment information;
• Manipulate or abuse Platform features, including artificially inflating metrics, creating fake accounts, or vote manipulation;
• Interfere with or disrupt Platform operation, servers, or networks;
• Attempt to gain unauthorized access to accounts, systems, or data;
• Use automated tools, bots, or scripts to access or interact with the Platform except as expressly authorized;
• Harass, threaten, stalk, or abuse other Users;
• Engage in price manipulation, false pricing, or deceptive business practices;
• List prohibited or illegal Products, including counterfeit goods, weapons, drugs, or stolen property;
• Violate any applicable law, regulation, or third-party rights; or
• Encourage or facilitate others to engage in prohibited conduct.

15.3 Content Moderation

We employ a combination of automated systems and human review to moderate Content and User conduct. We reserve the right to remove, hide, or restrict access to Content that violates these Terms of Use, applicable law, or Platform policies. Content moderation decisions are made in Our sole discretion and are not subject to appeal except as required by law.

15.4 Reporting Violations

Users may report Content or conduct that violates these Terms of Use through reporting mechanisms provided on the Platform. We will review reports and take appropriate action, which may include Content removal, User warnings, or account suspension. We are not obligated to take action on every report and decisions are made in Our discretion.

15.5 No Obligation to Monitor

While We implement content moderation measures, We are not obligated to monitor all Content or User activity on the Platform. We do not pre-screen Content before publication. Users acknowledge that they may encounter Content they find objectionable and that We cannot guarantee removal of all prohibited Content.

16Enforcement Actions and Account Termination

16.1 Enforcement Measures

If We determine that a User has violated these Terms of Use, We may take enforcement actions including:

• Issuing warnings or notifications;
• Removing or restricting access to Content;
• Temporarily suspending account access or specific features;
• Withholding payments or commissions pending investigation;
• Permanently terminating the account;
• Reporting violations to law enforcement or regulatory authorities; or
• Pursuing legal remedies for damages or injunctive relief.

16.2 Suspension

We may suspend User accounts temporarily for investigations, security concerns, or violations of these Terms of Use. During suspension:

• Users cannot access account features or conduct transactions;
• Pending Orders may be canceled or placed on hold;
• Payments and payouts may be withheld; and
• Content may be hidden or removed from public view.

Users will be notified of suspension and provided an opportunity to respond where appropriate and feasible.

16.3 Termination by Platform

We may terminate User accounts immediately and without prior notice for:

• Material or repeated violations of these Terms of Use;
• Fraudulent activity or criminal conduct;
• Threats to Platform security or integrity;
• Legal or regulatory requirements; or
• Any reason in Our sole discretion where we determine continued access poses risks to the Platform, other Users, or third parties.

Upon termination, Users immediately lose access to the Platform. Content may be deleted, and pending transactions may be canceled.

16.4 Effects of Termination

Upon termination of an account:

• All rights and licenses granted to the User cease immediately;
• The User remains liable for all obligations incurred prior to termination, including outstanding payments, unfulfilled orders, and contractual commitments;
• We may retain User data as required by law or for legitimate business purposes;
• Payouts may be withheld for pending transactions, chargebacks, disputes, or to offset amounts owed to Us;
• Content may be deleted or archived; and
• The User is prohibited from creating new accounts without Our express written permission.

16.5 Survival

Sections of these Terms of Use that by their nature should survive termination will continue to apply, including provisions relating to intellectual property, disclaimers, limitations of liability, indemnification, dispute resolution, and governing law.

17Disclaimers

17.1 Platform Provided “As Is”

THE PLATFORM IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, TITLE, QUIET ENJOYMENT, AND WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

17.2 No Warranty Regarding Content or Products

WE DO NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR:

• THE ACCURACY, COMPLETENESS, RELIABILITY, OR QUALITY OF USER CONTENT, PRODUCT DESCRIPTIONS, OR PRODUCT LISTINGS;
• THE QUALITY, SAFETY, LEGALITY, OR AUTHENTICITY OF PRODUCTS SOLD THROUGH THE PLATFORM;
• THE CONDUCT, REPRESENTATIONS, OR PERFORMANCE OF BRANDS, CREATORS, OR SHOPPERS;
• THE FULFILLMENT OF ORDERS, DELIVERY TIMEFRAMES, OR SHIPPING SERVICES; OR
• THE RESULTS OR OUTCOMES OF USING THE PLATFORM, INCLUDING SALES, REVENUE, OR PROMOTIONAL SUCCESS.

17.3 No Guarantee of Availability

WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE. PLATFORM FUNCTIONALITY MAY BE SUSPENDED OR LIMITED DUE TO MAINTENANCE, UPDATES, TECHNICAL ISSUES, OR FORCE MAJEURE EVENTS. WE ARE NOT LIABLE FOR DOWNTIME, SERVICE INTERRUPTIONS, OR DATA LOSS.

17.4 Third Party Services Disclaimer

WE ARE NOT RESPONSIBLE FOR THE AVAILABILITY, FUNCTIONALITY, CONTENT, OR POLICIES OF THIRD PARTY SERVICES. INTEGRATIONS WITH THIRD PARTY SERVICES ARE PROVIDED AS A CONVENIENCE AND DO NOT CONSTITUTE ENDORSEMENT. USERS INTERACT WITH THIRD PARTY SERVICES AT THEIR OWN RISK.

17.5 AI Systems Disclaimer

AI RECOMMENDATIONS AND ASSISTANCE ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY. WE DO NOT WARRANT THE ACCURACY, RELIABILITY, OR SUITABILITY OF AI-GENERATED OUTPUTS. USERS MUST EXERCISE INDEPENDENT JUDGMENT AND VERIFY AI RECOMMENDATIONS BEFORE RELYING ON THEM. AI SYSTEMS MAY PRODUCE ERRORS, BIASES, OR UNINTENDED RESULTS.

17.6 No Financial or Legal Advice

INFORMATION PROVIDED ON THE PLATFORM DOES NOT CONSTITUTE FINANCIAL, LEGAL, TAX, OR PROFESSIONAL ADVICE. USERS SHOULD CONSULT QUALIFIED PROFESSIONALS FOR ADVICE TAILORED TO THEIR SPECIFIC CIRCUMSTANCES.

17.7 Jurisdictional Limitations

SOME JURISDICTIONS DO NOT ALLOW EXCLUSION OF IMPLIED WARRANTIES. IN SUCH JURISDICTIONS, THE ABOVE EXCLUSIONS MAY NOT APPLY, AND WARRANTIES ARE LIMITED TO THE MINIMUM EXTENT REQUIRED BY LAW.

18Limitation of Liability

18.1 Exclusion of Consequential Damages

TO THE FULLEST EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR USE OF THE PLATFORM, INCLUDING BUT NOT LIMITED TO:

• LOSS OF PROFITS, REVENUE, SALES, OR BUSINESS OPPORTUNITIES;
• LOSS OF DATA OR CONTENT;
• BUSINESS INTERRUPTION OR LOST PRODUCTIVITY;
• DAMAGE TO REPUTATION OR GOODWILL;
• COST OF SUBSTITUTE SERVICES; OR
• ANY OTHER INDIRECT OR CONSEQUENTIAL LOSSES.

THIS EXCLUSION APPLIES REGARDLESS OF THE LEGAL THEORY ASSERTED, WHETHER CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

18.2 Cap on Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OF USE OR USE OF THE PLATFORM SHALL NOT EXCEED THE GREATER OF:

• THE AMOUNT PAID BY YOU TO US IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO LIABILITY; OR
• INDIAN RUPEES TEN THOUSAND (INR 10,000).

18.3 Liability for International Shipping

FOR INTERNATIONAL ORDERS WHERE WE PROVIDE SHIPPING AND LOGISTICS SERVICES, OUR LIABILITY IS LIMITED TO:

• REFUND OF INTERNATIONAL SHIPPING FEES CHARGED FOR THE AFFECTED ORDER;
• INSURANCE COVERAGE PURCHASED FOR THE SHIPMENT, IF APPLICABLE; OR
• THE DECLARED VALUE OF THE SHIPMENT AS DETERMINED BY CUSTOMS DOCUMENTATION.

WE ARE NOT LIABLE FOR CUSTOMS SEIZURES, IMPORT RESTRICTIONS, DELAYS, OR LOSS DUE TO GOVERNMENT ACTION OR REGULATORY COMPLIANCE FAILURES.

18.4 No Liability for User Conduct

WE ARE NOT LIABLE FOR THE ACTIONS, ERRORS, OMISSIONS, REPRESENTATIONS, WARRANTIES, BREACHES, OR NEGLIGENCE OF ANY USER, OR FOR ANY PERSONAL INJURY, PROPERTY DAMAGE, OR OTHER DAMAGES RESULTING FROM USER INTERACTIONS, WHETHER ONLINE OR OFFLINE.

18.5 Force Majeure

WE ARE NOT LIABLE FOR DELAYS OR FAILURES IN PERFORMANCE RESULTING FROM CAUSES BEYOND OUR REASONABLE CONTROL, INCLUDING BUT NOT LIMITED TO ACTS OF GOD, NATURAL DISASTERS, WAR, TERRORISM, LABOR DISPUTES, GOVERNMENT ACTIONS, PANDEMICS, INTERNET OR TELECOMMUNICATIONS FAILURES, OR THIRD PARTY SERVICE FAILURES.

18.6 Jurisdictional Limitations

SOME JURISDICTIONS DO NOT ALLOW LIMITATION OF LIABILITY FOR CERTAIN TYPES OF DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY IS LIMITED TO THE MAXIMUM EXTENT PERMITTED BY LAW.

18.7 Basis of the Bargain

THE LIMITATIONS OF LIABILITY SET FORTH IN THIS SECTION ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN US AND YOU. THE PLATFORM WOULD NOT BE PROVIDED WITHOUT SUCH LIMITATIONS.

19Indemnification

19.1 User Indemnification Obligations

You agree to indemnify, defend, and hold harmless Rippl.shop, its affiliates, subsidiaries, officers, directors, employees, agents, licensors, and service providers (collectively, the “Indemnified Parties”) from and against any and all claims, demands, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees and court costs) arising out of or relating to:

• Your use of the Platform or any services provided therethrough;
• Your violation of these Terms of Use;
• Your violation of any law, regulation, or third-party rights;
• Content You upload, post, or transmit through the Platform;
• Products You list, sell, or promote through the Platform;
• Your interactions with other Users, including disputes regarding transactions, Content, or compensation;
• Any breach of representations, warranties, or obligations stated in these Terms of Use;
• Infringement or misappropriation of intellectual property rights by You or Your Content; or
• Any injury, loss, or damage to persons or property caused by Your Products, services, or actions.

19.2 Defense and Settlement

We reserve the right, at Our own expense, to assume the exclusive defense and control of any matter subject to indemnification by You. In such cases, You agree to cooperate fully with Us in asserting any available defenses. You may not settle any claim that affects Us or the Indemnified Parties without Our prior written consent.

19.3 Notice of Claims

You agree to promptly notify Us of any claim, demand, or action subject to indemnification. Failure to provide prompt notice may relieve Us of obligations hereunder to the extent We are prejudiced by such delay.

20Governing Law and Dispute Resolution

20.1 Governing Law

These Terms of Use and any dispute arising out of or relating to these Terms of Use or the Platform shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions.

20.2 Jurisdiction and Venue

Subject to the arbitration provisions below, any legal action or proceeding arising out of or relating to these Terms of Use or the Platform shall be brought exclusively in the courts located in Mumbai, Maharashtra, India. You irrevocably consent to the jurisdiction of such courts and waive any objection to venue or inconvenient forum.

20.3 Arbitration

Any dispute, controversy, or claim arising out of or relating to these Terms of Use or the Platform, including disputes regarding its existence, validity, interpretation, performance, breach, or termination, shall be referred to and finally resolved by arbitration administered by the Mumbai Centre for International Arbitration (MCIA) in accordance with the Arbitration Rules of the MCIA. The following provisions shall apply:

• The seat and venue of arbitration shall be Mumbai, Maharashtra, India;
• The language of arbitration shall be English;
• The tribunal shall consist of a sole arbitrator appointed in accordance with the MCIA Rules;
• The arbitration shall be conducted in accordance with the Arbitration and Conciliation Act, 1996; and
• The arbitral award shall be final and binding on both parties and may be enforced in any court of competent jurisdiction.

20.4 Exceptions to Arbitration

Notwithstanding the arbitration provision above, either party may seek injunctive or equitable relief in a court of competent jurisdiction to prevent irreparable harm, protect intellectual property rights, or enforce confidentiality obligations.

20.5 Class Action Waiver

TO THE EXTENT PERMITTED BY LAW, YOU AGREE THAT ANY DISPUTE SHALL BE RESOLVED ON AN INDIVIDUAL BASIS. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION, COLLECTIVE ACTION, OR REPRESENTATIVE PROCEEDING. DISPUTES MAY NOT BE JOINED OR CONSOLIDATED UNLESS AGREED TO IN WRITING BY BOTH PARTIES.

20.6 Limitation Period

Any claim or cause of action arising out of or relating to these Terms of Use or the Platform must be filed within one (1) year after the claim or cause of action arose. Otherwise, such claim or cause of action is permanently barred.

20.7 Legal Fees

In any legal proceeding arising out of or relating to these Terms of Use, the prevailing party shall be entitled to recover its reasonable attorneys’ fees and costs from the non-prevailing party.

21General Provisions

21.1 Entire Agreement

These Terms of Use, together with the Privacy Policy and any additional terms referenced herein, constitute the entire agreement between You and Us regarding the subject matter hereof and supersede all prior agreements, understandings, and communications, whether written or oral.

21.2 Severability

If any provision of these Terms of Use is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its intent. If modification is not possible, the provision shall be severed, and the remaining provisions shall remain in full force and effect.

21.3 Waiver

No waiver of any provision of these Terms of Use shall be deemed a further or continuing waiver of such provision or any other provision. Our failure to enforce any right or provision of these Terms of Use shall not constitute a waiver of such right or provision.

21.4 Assignment

You may not assign, transfer, or delegate these Terms of Use or Your rights and obligations hereunder without Our prior written consent. We may assign these Terms of Use in connection with a merger, acquisition, reorganization, or sale of assets, or by operation of law, without Your consent. Any attempted assignment in violation of this provision is void.

21.5 No Third-Party Beneficiaries

These Terms of Use are for the benefit of You and Us only. No third party has any right to enforce any provision of these Terms of Use, except as expressly stated herein with respect to the Indemnified Parties.

21.6 Notices

All notices required or permitted under these Terms of Use shall be in writing and delivered to the address or email associated with Your account or, in the case of notices to Us, to the contact information provided on the Platform. Notices are deemed received when delivered personally, sent by confirmed email, or three (3) business days after being sent by registered mail.

21.7 Electronic Communications

By using the Platform, You consent to receive electronic communications from Us, including emails, notifications, and messages posted on the Platform. You agree that all agreements, notices, disclosures, and other communications provided electronically satisfy any legal requirement that such communications be in writing.

21.8 Language

These Terms of Use are prepared in the English language. In the event of any translation into other languages, the English version shall prevail in case of any inconsistency or discrepancy.

21.9 Relationship of Parties

Nothing in these Terms of Use creates a partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties. Neither party has authority to bind the other or incur obligations on the other’s behalf without prior written consent.

21.10 Force Majeure

Neither party shall be liable for any failure or delay in performance under these Terms of Use due to causes beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, government actions, pandemics, labor strikes, or failures of third-party services or infrastructure.

21.11 Contact Information

For questions, concerns, or notices regarding these Terms of Use or the Platform, please contact Us through the contact mechanisms provided on the Platform or at the address specified in the Platform’s legal information section.

BY ACCESSING OR USING THE PLATFORM, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS OF USE.

Shoppers · Creators · BrandsRippl

Privacy Policy

How to Read This Policy

This policy is structured in four parts:

• Part A - Common Policy applies to every user of Rippl, regardless of role
• Part B - Shoppers covers visitors and registered customers who browse and purchase through Rippl
• Part C - Creators covers content creators and influencers who build profiles and connect social accounts
• Part D - Brands covers brand partners and who list products on the platform

If you are a Shopper, read Part A and Part B. If you are a Creator, read Part A and Part C. If you are a Brand, read Part A and Part D.

Where you hold more than one role on Rippl (e.g. a brand that also has a creator account), all relevant parts apply to you.

Part A - Common Policy

Applies to all Shoppers, Creators, and Brands

Introduction

Rippl. ("Rippl", "we", "us", or "our") is a content-to-commerce platform that connects digital creators with brands and shoppers at Rippl and through our mobile application (iOS and Android), the Rippl Rippl 360 web dashboard, the Rippl Admin portal, and any associated APIs operated by Rippl.

This Privacy Policy describes how we collect, use, share, retain, and protect your personal data, and the rights you hold in relation to it.

While you can browse certain sections of the Platform without sharing personal information, please note that we do not offer products or services outside India, and your personal data will primarily be stored and processed in India.

By visiting the Platform, providing your information, or availing of our products or services, you expressly agree to be bound by this Privacy Policy, our Terms of Use, and applicable service or product terms. If you do not agree, please do not use or access the Platform.

Information We Collect from All Users

We collect information directly from you, automatically through your use of the Platform, and from third-party services you connect. Once you provide us with personal data, you are no longer anonymous to us.

Account & Profile Data

• Full name, username, and profile photo
• Email address and phone number, used for OTP authentication during account creation and login
• Password, stored in hashed and salted form - we never store or transmit plaintext passwords
• Date of account creation and last login timestamp

Usage & Analytics Data

We automatically collect the following from all users:

• Pages and features accessed within the app and web dashboard
• Full URL clickstream to, through, and from the Platform, including date and time of access
• Session duration, click events, and feature interaction data
• Search queries entered within Rippl
• Device type, operating system, and browser or app version
• IP address - used to help diagnose server problems, administer the Platform, and gather broad demographic information
• Approximate geolocation at city/country level derived from IP
• Error logs and crash reports

Device Permissions

With your consent, we may access or request the following from your device:

• SMS and instant messages - to assist with OTP auto-fill and relevant notifications
• Contacts directory - to enable social features where applicable
• Location - for location-based content features; used within the active session only and not stored on our servers
• Camera - to enable profile photo capture and image uploads
• PAN, GST Number, and Government-issued ID - to check eligibility for certain financial products, issue GST invoices, and comply with KYC requirements

You can manage all device permissions at any time through your device settings.

Information We Receive from Third-Party Sources

• Updated delivery and address information from logistics and carrier partners
• Account, purchase, or page-view information from merchants or partners with whom we operate co-branded features
• Credit history information from credit bureaus, where you have applied for credit or deferred payment products

Loyalty, Membership & Rewards Data

If you enroll in any Rippl, membership, or rewards programme:

• Name, contact number, email address, and communication address
• Date of birth, gender, and zip code
• Lifestyle information, demographic, and preference data provided at enrolment
• Transaction history on Rippl used for earning and redeeming points or rewards

Survey & Research Data

• Personal data, contact information, and date of birth
• Demographic information such as age, income level, and zip code
• Voice data or video recordings, participation in which is entirely voluntary

On-Device Local Storage

• Authentication tokens and session credentials, encrypted and not accessible to other apps
• User preferences and cached profile data for offline access

This data is not transmitted to third parties and is removed from your device when you log out or uninstall the app.

Communications Data

• Messages sent via in-app support chat or contact forms
• Email correspondence with our support and privacy teams
• Survey responses and voluntary feedback you submit

Cookies & Tracking Technologies

We use cookies, local storage, and similar technologies on Rippl and our web dashboard:

• Essential cookies - Required for session management and authentication. Cannot be disabled without restricting core functionality.
• Analytics cookies - Used to understand how users interact with our web properties. We use first-party analytics and third-party tools including Google Analytics.
• Commerce & attribution cookies - Used to maintain shopping cart state and attribute affiliate referrals.
• Advertising cookies - Used to serve interest-based advertisements relevant to your browsing and purchase behaviour.
• Preference cookies - Store your settings such as language and theme.

Granular Consent Centre: We operate a layered consent system that allows you to accept or decline each non-essential cookie category independently. You can exercise these choices at any time by visiting Rippl/cookie-preferences or tapping "Manage Cookies" in the app footer. Your preferences are recorded with a timestamp and stored for 12 months, after which we will ask you to confirm them again. Where consent is required by applicable law, we will not set non-essential cookies until you have made an active affirmative choice - we do not treat continued browsing as consent.

How We Use Your Information

Service Delivery

• Creating and maintaining user accounts and profiles
• Sending OTP verification messages for account authentication
• Providing, operating, and improving the Rippl platform and its features
• Resolving disputes and providing customer support

Communications & Marketing

• Transactional emails, whatsapp messages and SMS including account verification, security alerts, and service updates
• Product updates, newsletters, and promotional content - you may opt out at any time via your notification preferences
• Offers based on your previous activity, browsing history, and stated interests

Analytics & Product Research

• Internal research on user demographics, interests, usage trends, and behaviour to improve the Platform
• Compiling and analysing data on an aggregated or pseudonymised basis to identify trends
• Sharing derived insights - not raw personal data - with group companies and affiliates

Advertising

• Serving personalised advertisements based on your browsing, purchase, and interaction behaviour on the Platform
• Providing advertising partners with anonymised advertising identifiers - never your name or directly identifying information
• Measuring promotional effectiveness and optimising ad delivery

Platform Integrity & Legal Compliance

• Monitoring for fraud, abuse, and violations of our Terms of Service
• Complying with legal obligations, responding to lawful requests, and resolving disputes
• Reporting to regulatory authorities wherever required

Payment Processing

We use one or more payment gateways to handle payment transactions. These payment gateways receive only the data necessary to process the specific transaction and are contractually prohibited from using your data for any other purpose.

Rippl does not store, transmit, or have access to full card numbers, CVV codes, or card PINs. We receive only a payment confirmation token and transaction reference from the payment gateways.

Automated Decision-Making & AI

Rippl uses automated processing and AI for fraud and abuse detection across all user types. None of these AI features make legally or similarly significant automated decisions affecting you without human oversight. If you have concerns about a specific AI-generated result, contact us at hello@Rippl to request human review.

AI Data Boundaries - What We Do and Do Not Do

To ensure clarity on how AI systems interact with your personal data, we set out the following firm boundaries:

Legal Basis for Processing

India - Digital Personal Data Protection Act (DPDPA) 2023

As an Indian company, Rippl is subject to the DPDPA 2023:

• We process personal data only for lawful purposes with your consent, or for other legally permitted grounds
• We designate Data Fiduciary responsibility for all personal data we collect and process
• We implement reasonable security safeguards appropriate to the sensitivity of the data processed
• We will not process personal data of children without verifiable parental or guardian consent
• You have the right to access, correct, and erase your personal data
• You have the right to withdraw consent at any time; withdrawal does not affect the lawfulness of prior processing
• We will notify you and the Data Protection Board of India in the event of a data breach likely to affect your rights

Breach Notification Timelines

We maintain a formal incident response procedure with the following defined timelines:

Breach notifications will be sent to the email address or phone number associated with your account. Where the breach warrants urgent action on your part, we will also send an in-app alert.

For DPDPA-related inquiries, contact our Data Fiduciary at hello@Rippl

Third-Party Services & Data Sharing

Third-Party Platform APIs

AI & Machine Learning Providers

We use LLM providers to power AI content analysis and recommendation features:

• Google Gemini (Google LLC) - https://ai.google.dev/terms
• OpenAI (OpenAI, LLC) - https://openai.com/policies/privacy-policy

We do not include directly identifiable personal information in AI prompts beyond what is strictly necessary.

Data Processing Agreement (DPA) Coverage

We maintain executed DPAs with all third-party vendors, cloud infrastructure providers, AI/ML providers, analytics platforms, and payment processors that process personal data on our behalf. Our DPA framework requires all processors to:

• Process personal data only on our documented instructions and for no other purpose
• Implement technical and organisational security measures appropriate to the risk of the processing
• Notify us of any personal data breach within 24 hours of becoming aware
• Assist us in responding to data subject rights requests within our required timelines
• Delete or return all personal data on termination of the services, at our election
• Permit audits of their data processing activities on reasonable notice
• Not engage sub-processors without our prior written authorisation

A list of our current principal processors is available on request by writing to hello@Rippl

Group Companies, Affiliates & Business Partners

We may share personal data with Rippl group companies and affiliates for the purpose of providing products and services, enabling personalisation on their platforms, and conducting promotions and marketing activities.

Strict Third-Party Sharing Limits

We apply the following binding restrictions to all third-party data sharing:

• Minimum necessary data principle. We share only the specific data fields required for the stated purpose. We do not share raw data sets when anonymised or aggregated information is sufficient.
• Purpose limitation. All third parties receiving personal data are contractually prohibited from using it for any purpose other than the purpose for which it was shared. We do not permit recipients to onward-sell, rent, or commercialise your data.
• Contractual data protection obligations. Every third party receiving personal data is required to sign a data sharing agreement imposing obligations equivalent to those in this policy.
• No sharing for third-party marketing without separate consent. We will not share your personal data with third parties for their own direct marketing purposes unless you have given separate, specific consent.
• Annual review. We review our third-party sharing arrangements at least annually.

Third-Party Redirects & Partner Platforms

Rippl may partner with third-party platforms. If you use such partner services, you may be redirected to their website. Rippl shall not be responsible for the partner's privacy practices.

We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes.

Business Transfers

If Rippl is involved in a merger, acquisition, or asset sale, your personal data may be transferred as part of that transaction. We will notify you before your data becomes subject to a different privacy policy.

Law Enforcement & Legal Requests

We may disclose personal data to law enforcement agencies or courts if required by applicable law, court order, or government request.

Data Security

We implement appropriate technical and organisational measures to protect your personal data:

• Encryption of all data in transit using TLS 1.2 or higher
• Encryption of sensitive data at rest, including OAuth tokens, password hashes, and bank account details
• On-device secure encrypted storage for mobile authentication credentials
• Role-based access controls limiting data access to authorised personnel only
• PCI-DSS compliant payment processing via certified third-party processors
• Regular security reviews, penetration testing, and dependency audits

Users are responsible for ensuring the protection of their login credentials. If you suspect a security incident, please contact security@rippl.me immediately.

International Data Transfers

Rippl. is headquartered in Thane, Maharashtra, India. Your data may be processed and stored in India and in other countries where our cloud infrastructure providers and third-party API partners operate.

Children's Privacy

Rippl's services are available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal data from children under the age of 18 years.

Under India's DPDPA 2023, we will not knowingly process personal data of anyone under 18 years of age without verifiable parental or guardian consent and will not undertake behavioural monitoring or targeted advertising directed at minors.

Opt-Out & Communication Preferences

All users may opt out of non-essential communications by:

• Visiting the Notification Preferences page at Rippl/communication-preferences
• Following the unsubscribe link in any marketing email
• Using the "Opt out of Ads Personalisation" setting in your device's settings application
• Adjusting cookie preferences via your browser settings or our cookie preference centre

You will continue to receive transactional messages related to your account security, orders, and service updates even after opting out of promotional communications.

Data Retention

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

• Post the updated policy on Rippl and in the app with a revised effective date
• Send an email or SMS notification to the contact details associated with your account
• Display an in-app banner or prompt for significant changes

We will never materially change our policies to make them less protective of personal data collected in the past without the consent of affected users.

Governing Law

This Privacy Policy is governed by the laws of India. Any claims or disputes relating to this Privacy Policy shall be subject to the jurisdiction of the courts of Mumbai, India, except where overridden by applicable mandatory local law.

Your Consent

By visiting the Platform or by providing your personal data, you consent to the collection, use, storage, disclosure, and processing of your personal data in accordance with this Privacy Policy.

Granular Consent - How We Ask and What You Control

We apply a purpose-by-purpose consent model. We do not bundle unrelated purposes into a single "I agree" checkbox.

Where you withdraw consent, we will stop processing for that purpose no later than 7 business days after receipt of your withdrawal.

Grievance Officer

In accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023:

Grievance Officer: Atharva S.

Grievance email: hello@Rippl

General privacy enquiries: hello@Rippl

Security concerns: hello@rippl.me

We aim to respond to all privacy-related enquiries within 10 business days.

Customer Support

For queries or complaints related to a product or service on Rippl, visit Rippl/help, select your order, and choose the "Need Help" option.

Part B - Shoppers

Applies to visitors and registered customers who browse and purchase through Rippl

Who This Section Applies To

This section applies to you if you visit Rippl as a guest, create a shopper account, or make a purchase through any shoppable creator profile on the Platform. Please read this section together with Part A.

What Data We Collect from Shoppers

Account Registration Data

• Delivery addresses and address book entries, including multiple saved addresses
• Payment method type - we never store full card numbers or CVV codes
• UPI ID where you choose to pay via UPI

Guest checkout: If you purchase without registering, we collect your name, email address, delivery address, and order details solely to fulfil that order.

Browsing & Discovery Data

• Product pages viewed, search queries entered, and categories browsed on Rippl
• Wishlists, saved items, and collections created on your shopper profile
• Creator profiles and Picks you have interacted with or followed
• Time spent on product pages, click events, scroll depth, and page interaction data

Order & Transaction Data

• Items added to cart and full order history, including quantities, prices, and fulfilment status
• Transaction IDs, payment confirmation references, and refund or dispute records
• Returns, cancellations, exchange requests, and associated correspondence

Reviews & User-Generated Content (UGC)

• Product reviews, ratings, and written feedback submitted on Rippl
• Photos or media uploaded as part of a review or UGC submission

How We Use Shopper Data

• Process and fulfil orders placed through shoppable creator profiles
• Display your order history and manage returns, refunds, and exchanges
• Send order confirmations, payment notifications, and delivery updates
• Personalise your shopping experience on Rippl, including product recommendations
• Serve AI-generated personalised product recommendations based on your browsing and purchase history

Shopper Payments

All payment card transactions on Rippl are processed by reputed compliant payment service providers. Rippl does not store, transmit, or have access to full card numbers, CVV codes, or card PINs. We receive only a payment confirmation token and transaction reference from the processor.

Data Shared with Others on Your Behalf

• Sellers - your name, delivery address, and order details
• Logistics and courier partners - your name, delivery address, and contact number for delivery coordination
• Payment processors - your payment method details to complete the transaction

These parties are contractually prohibited from using your data for any purpose other than fulfilling your order.

Shopper-Specific Rights

• Request a copy of your full order history and transaction records at any time
• Opt out of personalised product recommendations while retaining your account
• Request deletion of reviews and UGC submitted under your account

To submit a formal data request, contact hello@Rippl

Shopper Data Retention

Part C - Creators

Applies to content creators and influencers who build profiles and connect social accounts on Rippl

Who This Section Applies To

This section applies to you if you register on Rippl as a creator, connect social media accounts, curate Picks, and earn commissions through the Platform. Please read this section together with Part A.

What Data We Collect from Creators

Creator Profile & Content Data

• Creator bio, content niche, category, and location at country/city level
• "Picks" - products, places, and recommendations you curate on your profile
• Collections and product groupings you create

Connected Social Platform Data

• Instagram - Business account ID, username, follower count, post and Reel metadata, engagement metrics, and audience demographics
• YouTube - Channel ID, subscriber count, video titles and thumbnails, view counts, and likes and available analytics
• Spotify - Public profile data and artist/track information relevant to creator content
• Shopify - Product catalogue, inventory, order information, and customer data from connected brand stores
• Google Analytics - Website traffic metrics, session data, and audience insights for connected brand properties

We request only the minimum scope of permissions required for each integration. You may disconnect any connected social account at any time.

Commerce & Earnings Data

• Affiliate and referral link data, click-through metrics, and conversion attribution
• Commission records, earnings statements, and full payout history
• Bank account details or UPI ID provided for commission payouts
• PAN and tax declarations required for TDS deduction and filing under Indian income tax law

What Brands Can See About You

• Your public profile data including username, bio, niche, and follower counts
• AI-generated brand-match scores and content affinity summaries
• Aggregated audience demographic data - individual follower identities are never shared with brands

Brands cannot access your personal contact details, earnings records, bank account details, social platform OAuth tokens, or raw API data.

How We Use Creator Data

• Sync and display your connected social account data on your Rippl profile
• Calculate commissions on sales generated through your Picks and referral links
• Generate AI-powered brand-match scores to surface relevant partnership opportunities for you
• Process AI content intelligence on your publicly available content to extract product mentions and interests
• Deduct and file TDS on your commissions as required under Indian income tax law

Creator Payouts & Financial Data

To receive commission payments, you are required to provide your bank account details or a UPI ID. This information is encrypted at rest and in transit, accessible only to authorised finance and compliance personnel, and used solely for initiating payout transfers.

AI Features That Process Your Data

Brand-Match Scoring

AI analyses your social profile, follower demographics, and content themes to generate a suitability score that is surfaced to brands in the Rippl 360. You may contact hello@Rippl to request a human review of any score.

Content Intelligence

AI processes your publicly available creator content to extract product mentions, interests, and content categories. It does not access private or draft content.

Public Profile & Search Indexing

Your Rippl profile - including your username, bio, social handles, follower counts, and curated Picks - is publicly visible to all visitors of Rippl and may be indexed by search engines.

Creator-Specific Rights

• Disconnect any or all connected social accounts at any time from your account settings
• Request human review of any AI-generated brand-match score you believe is inaccurate
• Access your full earnings history, commission statements, and TDS certificate records
• Request deletion of your creator profile, social connections, and associated data upon account closure

Creator Data Retention

Part D - Brands

Applies to brand partners who list products on Rippl

Who This Section Applies To

This section applies to you if you register on Rippl as a brand, access the Rippl 360, list products through the Platform. Please read this section together with Part A.

What Data We Collect from Brands

Business Registration & Identity Data

• Brand name, legal entity name, and registered business address
• Industry category and onboarding questionnaire responses
• GST Identification Number (GSTIN), PAN, and other tax identifiers required for Indian regulatory compliance
• Know Your Customer (KYC) and business verification documents where required by applicable law

Partnership Data

• Negotiated partnership terms
• Lists of creators engaged
• Performance reports, impression data, and conversion metrics
• Product catalogue data and promotional assets uploaded to the Rippl 360

Billing & Financial Data

• Subscription plan details and billing cycle information
• Invoice records, payment receipts, and credit notes
• GST-compliant tax invoices and supporting records retained for statutory compliance

What Creator Data You Can Access

• Creator public profile data including username, bio, niche, and follower counts
• AI-generated brand-match scores and content affinity summaries
• Aggregated audience demographic data - individual follower identities are never shared with you
• Creator performance data specific to your product curated creators only

You cannot access a creator's personal contact details, earnings records, bank account details, social platform OAuth tokens, or raw API data.

How We Use Brand Data

• Create and maintain your Rippl 360 account
• Facilitate creator discoveryand partnership management
• Generate and share creator performance reports with you
• Surface relevant creator profiles and AI-generated suitability scores to assist your planning
• Comply with Indian tax law including GST filing and record-keeping obligations

Brand Billing & GST

Brand subscription and fees are subject to Goods and Services Tax (GST) where applicable. Tax invoices are retained for a minimum of 7 years as required under the GST Act, 2017.

AI Features That Process Your Data

Brand-Match Scoring

AI analyses creator social profiles, follower demographics, and content themes to generate brand suitability scores surfaced within the Rippl 360. The AI does not use your proprietary brand data or to train underlying models.

Data Shared on Your Behalf

• Creators - Product list; creators do not receive your billing, payment, or KYC data
• Payment processors - your payment method details to process subscription
• GST authorities - transaction data as required for tax compliance

Brand-Specific Rights

• Request deletion of products, creative assets, and audience reports specific to your brand account upon account closure
• Request a copy of all GST invoices and billing records associated with your account at any time
• Access and update your brand profile, billing details, and communication preferences through the Rippl 360

To submit a formal data request, contact hello@Rippl with "Brand Data Request" in the subject line.

Brand Data Retention

Last updated April 10, 2026Rippl Technologies Pvt. Ltd.

Cookie Policy

1Introduction

This Cookie Policy explains how Rippl Technologies Pvt. Ltd. uses cookies and similar technologies across the Rippl Creator platform, including the website, mobile applications, and embedded tools.

2What Are Cookies

Cookies are small text files stored on your device. They help store identifiers and usage data. Similar technologies such as local storage, SDKs, and device identifiers are also covered under this policy.

3Types of Cookies We Use

• Essential cookies: Required for login, security, and core platform functionality
• Performance cookies: Help measure load time and system performance
• Analytics cookies: Track usage patterns and engagement metrics
• Functional cookies: Store preferences and improve user experience
• Advertising cookies: Support personalised recommendations and marketing (if applicable)

4Purpose of Cookies

We use cookies to:

• Authenticate users
• Maintain security and prevent fraud
• Analyze platform usage and engagement
• Personalize content and recommendations
• Enable core platform features

5Where Cookies Are Used

Cookies are used across:

• Rippl web platform (rippl.shop)
• Mobile applications (iOS and Android)
• Embedded storefronts and widgets
• Brand and advertiser dashboards
• Third-party websites integrating Rippl tools

6Third-Party Cookies

We work with third-party providers who may set cookies, including:

• Analytics providers (e.g., Google Analytics)
• Payment processors (e.g., Razorpay, Stripe)
• Customer support tools
• Social login providers

These providers have their own privacy policies.

7Cookie Retention

Session cookies expire when you close your browser.

Persistent cookies remain until they expire or are deleted.

8User Controls

You can manage cookies via:

• In-app settings (Settings > Privacy > Cookie Preferences)
• Browser settings for blocking or deleting cookies

Disabling cookies may affect platform functionality.

9Legal Basis (for applicable jurisdictions)

Cookies are used based on user consent and legitimate interests such as security and platform performance.

10Updates to Policy

We may update this policy periodically. Changes will be communicated via the app or email.

11Contact

Rippl Technologies Pvt. Ltd.

Email: privacy@rippl.shop

Website: rippl.shop